Twitch earnings calculator: subs and ad revenue
A Twitch earnings calculator models possible subscription and advertising revenue from paid-subscriber and viewer-hour inputs. Actual splits, ad delivery, contract terms, gifted tiers, and deductions are private and can differ.
How much do Twitch subs pay? Subs to USD
Twitch does not publish a fixed amount per sub. On the standard split, streamers keep 50% of the subscription price, and the Plus Program raises that to 60% or 70%. Taxes, regional pricing, and gifted subs lower the net. This calculator assumes $2–$3.50 per paid sub per month. The table applies that assumption to common sub counts. It is a planning range, not a payout record.
| Paid subs | Per month | Per year |
|---|---|---|
| 10 | $20–$35 | $240–$420 |
| 50 | $100–$175 | $1,200–$2,100 |
| 100 | $200–$350 | $2,400–$4,200 |
| 250 | $500–$875 | $6,000–$10,500 |
| 500 | $1,000–$1,750 | $12,000–$21,000 |
| 1,000 | $2,000–$3,500 | $24,000–$42,000 |
Twitch ad revenue from viewer hours
Ads are modeled at $0.60–$3.50 per 1,000 monthly viewer hours. Viewer hours do not show how many ads actually ran, where viewers live, or how many watched ad-free, so treat this part as the least certain.
| Monthly viewer hours | Ad revenue per month |
|---|---|
| 1,000 | $1–$4 |
| 10,000 | $6–$35 |
| 100,000 | $60–$350 |
Bits, donations, and sponsorships are not included. Add them separately if you know them.
Change one input. See what changes.
Fictional demonstration scenarios, not observed creator earnings. These results use the current calculator engine. Rates are illustrative assumptions, not official platform rates. All amounts are monthly USD.
Subscriptions only
100 average paid subscriptions and zero entered viewer hours isolate the subscription component.
$200–$350Estimated monthly scenarioSee the arithmetic
Why this estimate?
Each component below comes from the same model that produces your total. Amounts are USD, before expenses and taxes.
- Subscriptions
- 100 paid subscriptions × $2–$3.50 assumed monthly creator receipts$200.00–$350.00
- Advertising
- 0 viewer hours / 1,000 × $0.60–$3.50 assumed receipts$0.00–$0.00
Components show cents; the headline rounds to whole dollars. Inspect every model rate and limitation.
- Subscription share varies by creator agreement and tier mix.
- Advertising is modeled from user-entered monthly viewer hours.
- Donations, bits, sponsorships, and off-platform revenue are excluded.
- Rates are illustrative model assumptions, not published platform rates or measured benchmarks. Actual revenue can be zero or outside this range.
Add watch time
The same subscription count plus 10,000 viewer hours adds an illustrative advertising component.
$206–$385Estimated monthly scenarioSee the arithmetic
Why this estimate?
Each component below comes from the same model that produces your total. Amounts are USD, before expenses and taxes.
- Subscriptions
- 100 paid subscriptions × $2–$3.50 assumed monthly creator receipts$200.00–$350.00
- Advertising
- 10,000 viewer hours / 1,000 × $0.60–$3.50 assumed receipts$6.00–$35.00
Components show cents; the headline rounds to whole dollars. Inspect every model rate and limitation.
- Subscription share varies by creator agreement and tier mix.
- Advertising is modeled from user-entered monthly viewer hours.
- Donations, bits, sponsorships, and off-platform revenue are excluded.
- Rates are illustrative model assumptions, not published platform rates or measured benchmarks. Actual revenue can be zero or outside this range.
Watch time only
Zero subscriptions and 10,000 viewer hours isolate advertising. Viewer hours do not confirm ads were served.
$6–$35Estimated monthly scenarioSee the arithmetic
Why this estimate?
Each component below comes from the same model that produces your total. Amounts are USD, before expenses and taxes.
- Subscriptions
- 0 paid subscriptions × $2–$3.50 assumed monthly creator receipts$0.00–$0.00
- Advertising
- 10,000 viewer hours / 1,000 × $0.60–$3.50 assumed receipts$6.00–$35.00
Components show cents; the headline rounds to whole dollars. Inspect every model rate and limitation.
- Subscription share varies by creator agreement and tier mix.
- Advertising is modeled from user-entered monthly viewer hours.
- Donations, bits, sponsorships, and off-platform revenue are excluded.
- Rates are illustrative model assumptions, not published platform rates or measured benchmarks. Actual revenue can be zero or outside this range.
Changing one input isolates its effect inside this model. It does not show what a platform will pay. Eligibility, actual monetization, and omitted income sources can produce a different outcome, including zero.
The SocialRevCounter Twitch analyzer treats subscriptions and viewing activity as platform-revenue inputs. It returns a combined scenario range while naming the assumptions that public channel pages cannot confirm.
Inputs used for the Twitch estimate
- Average active paid subscriptions
- Monthly viewer hours from a consistent reporting period
- Awareness that subscription mix and private revenue shares are not verified
Why the estimated range can change
Subscription mix
Tier, regional pricing, gifted subscriptions, refunds, taxes, and private split terms can change net receipts.
Advertising delivery
Viewer hours do not state ad density, fill, viewer location, ad-free viewing, or completed impressions.
Partner terms
Public channel data does not reveal individual agreements or deductions.
What the Twitch scenario does not include
- Bits and donations
- Sponsorships and branded streams
- Affiliate links and merchandise
- Taxes, team costs, and production expenses
Add these separately if you know them. The result is an estimate of platform payouts, not a record of actual earnings.
Can this account earn yet?
Payouts only start once an account joins the platform’s creator program. See the current Twitch monetization requirements, including follower and view thresholds and the revenue share. Or enter your own numbers in the Twitch monetization checker to see exactly what is left.
Twitch earnings questions
How much does Twitch pay per sub?
There is no single amount. Twitch’s standard split gives streamers 50% of the subscription price, and the Plus Program raises that to 60% or 70%. Taxes, regional pricing, and gifted subs change the net. This calculator assumes $2–$3.50 per paid sub per month, so 100 subs comes to about $200–$350.
How many Twitch subs do you need to make $1,000 a month?
About 286 to 500 paid subs from subscriptions alone, using this calculator’s $2–$3.50 per-sub assumption. Ad revenue, Bits, and sponsorships can lower the number of subs you need.
Do Twitch followers determine earnings?
No. Followers do not establish active paid subscriptions, current viewing, ad delivery, sponsorships, or private revenue-share terms.
Why use viewer hours instead of followers?
Viewer hours are closer to current audience activity, although they still do not reveal how many ads were served or monetized.
Does the calculator know a streamer’s subscription split?
No. It uses stated assumptions. Individual contract terms and net account payouts are private.