SocialRevCounter
YouTube, TikTok, Instagram & more

How much do creators earn?
Free creator earnings calculator.

Look up any YouTube channel to see its latest public views and an estimated monthly earnings range, or enter your own numbers for YouTube, TikTok, Instagram, Facebook, Twitch, and X.

Try an example:Calculate your own earnings
6 platformsLive YouTube dataEvery formula shownFree, no sign-up
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Top channels this month

Ranked by public views on videos published in the last 30 days.

Updated every 6 hours

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How creator earnings work

How much do creators really make per view?

SocialRevCounter is a free set of earnings calculators for YouTube, TikTok, Instagram, Facebook, Twitch, and X. Enter views or followers, pick the content format, and see a monthly and yearly range with every step of the math shown. Here is what drives the number.

Long videos pay far more than Shorts

YouTube pays creators 55% of the ad revenue from long-form videos, but Shorts revenue is pooled and shared by engaged views, so each Short view is worth much less. Our YouTube model uses $1.20–$5.50 per 1,000 long-form views and $0.015–$0.09 per 1,000 Shorts views, before audience adjustments. That is why a channel with 1 million Shorts views can earn less than one with 50,000 long-form views.

See it with real numbers in the long-form vs Shorts worked example.

Where the audience lives changes the rate

Advertisers pay much more to reach viewers in the United States, United Kingdom, Canada, and Australia than in most other countries. Two channels with identical views can earn several times apart because of audience location alone. Enter your audience share from YouTube Studio if you know it; leave it blank and the calculator shows the full range.

Topic matters too: finance, software, and business videos attract higher-paying ads than gaming, comedy, or kids’ content.

CPM and RPM are not the same

CPM is what advertisers pay per 1,000 ad impressions, before YouTube takes its share. RPM is what the creator actually receives per 1,000 views, after the share, and it includes every revenue source. RPM is always lower than CPM, and it is the number to use when estimating income. See YouTube’s definitions.

Ads are only part of the income

Large creators often earn more from sponsorships, memberships, affiliate links, and their own products than from platform ads. Our calculators estimate platform payouts. To price a brand deal, use the sponsorship quote builder; to check whether a fee covers your costs, use the break-even planner.

Pick a calculator

Each platform pays in a different way, so each has its own calculator, explanation, and worked examples.

Not sure whether you can earn yet? Check the monetization requirements for every platform.

Open the multi-platform calculator
How we calculate

Every estimate shows its math.

Most earnings sites give you one big number with no explanation. We show a low-to-high range, the formula behind it, and the rates we used, so you can change any input and see exactly what moves.

Read the methodology
01

Separate income sources

Ad revenue, subscriptions, and sponsorships are calculated separately, so nothing is counted twice.

02

Platform-specific models

Each platform pays differently, so each has its own formula and inputs.

03

Published rates

Every rate we use is listed on the methodology page and in each result.

04

Your data stays yours

No account needed and we never ask for platform passwords.

Practical tools and examples

Turn a number into a plan.

Follow the arithmetic, define a sponsorship’s scope, and check whether a fee covers your costs.

New · Eligibility checker

Can you monetize yet?

Enter your subscribers, watch hours, followers, or views and see exactly how far you are from YouTube, TikTok, Twitch, or X monetization.

Check your numbers
Creator earnings, explained

Questions people ask before trusting an estimate

Short answers backed by the same transparency rules used throughout every report.

How much does YouTube pay per 1,000 views?+

It depends mostly on format and audience location. YouTube gives creators 55% of ad revenue on long-form videos, and our model uses about $1.20 to $5.50 per 1,000 long-form views and $0.015 to $0.09 per 1,000 Shorts views. Channels with US, UK, Canadian, or Australian audiences and finance or tech topics sit at the top of the range.

How accurate are these earnings estimates?+

They are estimates, not payment records. Only the creator can see their real earnings in YouTube Studio or each platform's dashboard. We show a low-to-high range and the full formula so you can see exactly which assumptions drive the result and replace them with your own numbers.

How many subscribers do you need to get paid on YouTube?+

500 subscribers unlock memberships and Super Chat, and 1,000 subscribers plus 4,000 watch hours or 10 million Shorts views unlock ad revenue. See our monetization requirements page for every platform.

How much does TikTok pay creators?+

TikTok's Creator Rewards Program pays for qualified views on original videos longer than one minute from accounts with at least 10,000 followers and 100,000 views in the last 30 days. TikTok does not publish a fixed rate; our model uses $0.18 to $0.95 per 1,000 qualified views.

Which platforms are supported?+

YouTube, TikTok, Instagram, Facebook, Twitch, and X each have their own calculator. YouTube channels can also be looked up live to see recent public views.

Do more followers mean more money?+

Not directly. Platforms pay for views and engagement, not followers. A small channel with long videos and a US audience can out-earn a much bigger channel that posts only Shorts.

What is the difference between CPM and RPM?+

CPM is what advertisers pay per 1,000 ad impressions before the platform takes its share. RPM is what the creator receives per 1,000 views after the share. RPM is lower and is the right number for estimating income.

Is estimated revenue the same as profit?+

No. Revenue is before production costs, editors, equipment, agency fees, and taxes. Use the break-even planner to see what is left after costs.

What if I do not know my audience location?+

Leave it blank. The calculator then shows the full range from a mostly international audience to a mostly US audience.

Where do the rates come from?+

Each rate is listed on our methodology page, along with the formula for every platform. They are planning assumptions based on how each platform pays, not figures from any individual creator's account, and we review them when platforms change their programs.

Start exploring

Explore the assumptions behind creator earnings.

Look up a YouTube channel or model your own audience with platform-specific inputs.

Analyze a creator Calculate your own earnings